Development

The Miss Canada Plus Pageant (MCPP) was founded on June 2003 by the Founder and President, Glenora H. Joseph. As the first and only pageant of its kind, MCPP served as an extension of the thriving pageant community in Toronto. Pageants have long been a part of Glenora’s professional and personal life. She has been a contestant, honorable judge, advocate and strong supporter for many years. Noticing that beautiful, plus-size women of diverse backgrounds were not being adequately represented on the pageant circuit, Glenora decided to establish a forum to display the beauty, intelligence and talents of plus size women.  Thus, the birth of the Miss Canada Plus Pageant!

The pageant is in it's 4th year running. The competition has set a standard for pageant in Toronto because of it creative and professional organization. Young women participating in the MCPP has found renewed sense of sisterhood, acceptance and belonging. The MCPP promotes health and wellness for both the body and mind and celebrates internal and external beauty.

Miss Canada Plus Pageant Organization donates a PORTION OF THE PROCEEDS TO A CHARITABLE ORGANIZATION EACH YEAR.

Mission

To inspire plus-size women to recognize their external and internal beauty, by encouraging wellness and empowerment through a sense of recognition, inclusion and acceptance in the world of fashion and beauty.

Objective

  • To demonstrate the diversity of beautiful plus-size women
  • To recognize the talents and beauty of women from of cultures, religions and  economic backgrounds
  • To increase the visibility of curvaceous women in the world of fashion and beauty
  • To dispel misconceptions about size limitations in the fashion and beauty industry

Generating Awareness

* Showcase the contestants.

* Create and distribute business cards, flyers and other promotional materials with relevant information about the pageant.

* Public Relations Representative available for radio interviews, public TV announcements, and press releases.

* Space for business and associates to advertise in the Pageant Program booklet, and Pageant video.

* Promotion of magazines, local and mainstrream designers and sites geared towards the Plus sized individual.